Mobackes Trädgårdscenter is one of northern Sweden’s largest garden centers and every year they arrange a popular amaryllis exhibition. The annual exhibition has a new theme every year and since 2018 I have been responsible for developing the graphic concept used in the marketing for the exhibition.
The process has varied and some years I’ve been given a mood board as a guide for what they are visualizing while other years I’ve had to start with a blank canvas. In common to all years though is that it has been a process where I, together with those responsible for the exhibition, have made sure that they feel that the visual language of the graphic material suits their upcoming exhibition.
Agency: Ryter. Client: Mobackes Trädgårdscenter.